I learned this the hard way.

Early in my career, I watched people with less experience, less passion, and less know-how get promoted, praised, and paid more—just because they sounded more convincing.

I wasn’t bad at my job.
I was just bad at communicating how valuable I was.
I lacked the presence, the voice control, the body language—the credibility cues that make decision-makers lean in and say, “That’s our person.”

But that changed when I stopped focusing on doing more… and started focusing on speaking better.

I mastered the subtle shifts that make people trust you:

• The voice drop at the end of your sentence

• The pause before you pitch

• The posture that projects presence

• The stories that make people feel your message—not just hear it

That transformation didn’t just help me speak more confidently.
It helped me land a six-figure leadership role, and eventually launch The Fedderson Formula, where I now teach others how to rise by mastering the unspoken language of trust.

Credibility changed my life—and now, it’s your turn.

A complete system for becoming a speaker, leader, and communicator people trust—on stage, in meetings, and in everyday conversations.

Inside, you’ll learn how to:

• Speak with presence, clarity, and conviction

• Control your voice, gestures, and movement like a pro

• Use the Credibility Formula: Confidence + Charisma + Technical Skill

• Craft stories and messages that create emotional and intellectual buy-in

• Eliminate filler words, nervous habits, and the subtle behaviors that weaken trust

• Structure your communication for influence, impact, and authority